Hours: 21 hours per week
Start date: 16th September 2013
Level 8
Fees
EU student: €2,700 pa
Non-EU Ireland: €3,500 pa
Non-EU Abroad: € 5,500 pa
*Above Fees excl. Awarding Body Fees
Length: 3 Years
Content
The Birmingham City Business School Business and Marketing BA Hons Degree offers a perfectly balanced study of how organisations operate, their contemporary challenges, and the business-focused creativity needed to market them.
The course provides an incisive study of how organisations operate, the contemporary challenges and opportunities ahead of them, and the business-focused creativity needed to successfully market them.
The study of business provides a detailed understanding of the way organisations work, how they operate within their specific environment and the impact on individuals working within them. The Marketing pathway gives you the practical skills required to succeed in this dynamic sector.
Honours degree students will study a common first year before continuing onto subject-specific modules in the remaining years of the course. This exciting development is designed to offer students flexibility of subject choice and increase employability.
Syllabus
Certificate stage:
- Accounting and Finance
- Economic Environment
- New Venture Creation
- Managing Organisations People and Self
- Marketing in Business
Diploma stage:
- Contemporary Business Issues
- Creative Problem Solving
- The Business Entrepreneur
- Business Logistics and Operations
- Marketing Research
- Marketing, Advertising and PR Practice
- Managing the Brand
Ordinary and Honours stage:
- Making Sense of Organisations
- Sustainable Marketing
- Marketing Strategy and Planning
- Business Operations and Systems
- Creative Industries Marketing
- Project/Dissertation
Entry Requirements for Business and Marketing (BA Hons)
Any applicant who wishes to undertake the Business and Marketing Degree Course must satisfy will need to satisfy the general admissions requirements of the programme, which are as follows:
English Requirements:
Where the applicant’s medium of instruction (at a tertiary level) was not in English, the applicant must have obtained a minimum of either:
- a score of 575 or better on the TOEFL;
- a score 6.0 or better on the IELTS, or
- furnish satisfactory evidence of a level of attainment in English Language commensurate with studying at Undergraduate level
Prior Qualifications:
For Entry in to the Business and Marketing programme, applicants must have one of the following:
- Grade C2 at higher level in six subjects in the Leaving Certificate examination with a minimum of OC3 level English and Mathematics
- Applications are welcomed from those with international qualifications (equivalent to those above) such as International Baccalaureate 32 points, including internationally accredited Foundation courses.
- Satisfactory completion of a FETAC Level 5/6 full-time course of an appropriate type.
- The programme welcomes applications from mature students.
Assessment:
Assessment is of a practical nature and is undertaken both individually (summative) and as a member of a team (formative). The programme uses a wide range of innovative assessment styles, which range from business reports, academic papers, case studies, individual and group presentations, portfolios and projects, as well as conventional examinations.
Award:
The Business and Marketing BA Honours Degree is awarded by Birmingham City University.