Hours: 15 Hours per week
Start date: September & January annually
Level 4
Fees
EU student: €1,150 pa
Non-EU Ireland: €1,150 pa
Non-EU Abroad: €4,400 pa
* Above Fees excl. Awarding Body Fees
Length: 2 Years (minimum)
Content
Marketing is today the largest and most pervasive sector within the global economy. The need to provide quality services in a business-oriented manner requires management leadership in all the main functional business areas (finance, marketing, human resource management and operations) as well as strategic leadership. ABE’s Marketing Management qualifications provide a pathway through which students can develop a combination of key business skills and industry knowledge in preparation for the varied and exciting careers which the industry offers. The Diploma consists of four mandatory units: Introduction to Business, Introduction to Business Communication, Introduction to Quantitative Methods and Introduction to Marketing. All units are mandatory to pass the Written Examination.
Syllabus
- Introduction to Business
- Introduction to Business Communication
- Introduction to Quantitative Methods
- Introduction to Marketing
Entry Requirements for Higher Diploma Courses
No formal qualifications are required but applicants should demonstrate competence in English by the attainment of one of the following: British Council – Intermediate Certificate in English/Upper Advanced Certificate in English LCCI – English for Business (EFB) 1st or 2nd level Pitman/City and Guilds – English for Speakers of Other Languages (ESOL)/English for Business and Communication.
Important ABE Dates
IIn order to take ABE examinations, students must be registered members of the Association. Registration and examination deadlines are strictly enforced. Entries received after the deadline will incur late entry fees.
Registration and exam entry closing dates vary but are generally two months prior to the exam sitting.